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Minimalist Niacinamide 5% + Hyaluronic Acid 1%

A nourishing & hydrating daily serum that repairs & soothes sensitive skin. Ideal for people with dry, sensitive skin & those who find Niacinamide 10% a little strong.

  • Fragrance Free
  • Silicone Free
  • Alcohol Free
  • Oil Free
  • pH: 5.5 - 6.5
  • Key ingredient is sourced from Lonza, Switzerland; a global science-based company


30 ml

What makes this product unique?

Niacinamide, or vitamin B3, is an essential nutrient for living cells. It is a well-researched molecule of importance as it builds an epidermal barrier that acts as the first line of defence against oxidative stress.

Niacinamide is essentially involved in the cellular energy metabolism, the regulation of DNA synthesis, as well as in transcription processes, and hence has various biological effects. The antipruritic effects of Niacinamide are mainly based on barrier-protective effects. Niacinamide is involved in the biosynthesis of ceramides in keratinocytes and as a result the increased rate of ceramide synthesis influences the barrier effect of the stratum corneum (outer most layer of skin). In a study with 28 patients, it was found that Niacinamide reduces transepidermal water loss after an 8-week treatment.

Niacinamide further has anti-inflammatory and anti-microbial benefits.

We have formulated this product for people with dry, sensitive skin and with primary objective on reducing transepidermal water loss, hence the inclusion of 1% Hyaluronic Acid. While Niacinamide influences the barrier effects, Hyaluronic Acid further seals the moisture inside so your skin remains hydrated for long.

What does it do?

A lightweight, daily serum consisting of very potent Vitamin B3, Niacinamide. Especially formulated for those with dry & sensitive skin. Made using Aloe juice instead of water with benefits of Hyaluronic acid to provide long-lasting hydration & a non-sticky, silky smooth skin.

Who is this product for?

Anyone with dry, sensitive skin or those whose skin cannot tolerate 10% Niacinamide.

Aloe Vera Juice, Niacinamide, Dimethyl Isosorbide, Propanediol, Ethoxydiglycol, Sodium Hyaluronate, Phenoxyethanol, Ethylhexylglycerin, Hydroxyethylcellulose, Pullulan, Xanthan Gum, Sclerotium Gum, Lecithin, Trisodium Ethylenediamine Disuccinate


AM & PM, after cleansing and hydrating with Hyaluronic Acid. Apply 2-3 drops. With a gentle circular motion, you can spread it all over your face.

While layering, always apply serum starting with the lightest consistency such as Niacinamide to thick/heavy.

Pack your cells with a broad-spectrum sunscreen SPF 30 or above and moisturizer after that.


Consumer studies are underway. Results will be posted here soon!


1. How does Niacinamide work on your face?
When applied topically, Niacinamide works on our skin by getting converted to NADH and NADPH; these compounds provide energy to the cells tackling free radicals and boosting protein synthesis, hence providing a protective skin barrier. This conversion also reduces the production of sebum, aiding in the prevention of acne and blemishes.

2. Does Niacinamide help in lightening or brightening of the skin?

Scientific studies have proven its property to inhibit melanin production, which helps treat hyperpigmentation and lightening dark spots hence enhancing skin tone. Still, there are no clinical studies of it providing a lighter skin tone. But it is found to improve overall complexion.

3. What is the right age to start using Niacinamide serum?

Niacinamide is safe to use at any age, but you will need it after 18 -20 years when the body's natural ability to form a skin barrier starts degrading. It can also be used in your teenage to combat acne marks caused by your teen acne.