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Minimalist Vitamin C (Ethyl Ascorbic Acid) 10% + Acetyl Glucosamine 1%

A glow-boosting daily serum packaged with the goodness of Vitamin C that brightens and tones sun damaged and dull skin with dark spots.

  • Fragrance Free
  • Silicone Free
  • Brightens Complexion
  • Reduces Dark Spots
  • pH: 3.9 - 4.9
  • Formulated with high grade COS-VCE (Ethyl Ascorbic Acid) by CosMol Korea, a leading global supplier.

RM43.00

WCMM4050
30 ml

What makes this product unique?

Vitamin C is a proven skin-brightener and antioxidant for decades. It boosts collagen formation and effectively targets visible signs of ageing, giving skin the much-needed glow. The effectiveness of Vitamin C majorly depends upon the concentration of pure Vitamin C delivered to your deeper layer of skin. If a serum delivers 8-10 % of pure Vitamin C right into the dermis, it works like a magic wand. However, Vitamin C is highly unstable in its purest form (L-Ascorbic Acid) and loses its efficacy when exposed to air or light.

Minimalist Vitamin C serum is formulated with a stable Vitamin C derivative, 10% Ethyl Ascorbic Acid that is closest to pure Vitamin C (L-Ascorbic Acid) in molecular size and weight. With similar molecule size and 86% pure Vitamin C content it delivers maximum benefits of Vitamin C without getting bad or losing efficacy till the last drop (unlike other Vitamin C serums).

A Centella water based formula that soothes skin and reduces irritation making it suitable for all skin types. Uniquely formulated with 1% Acetyl Glucosamine (AG) that not only lightens skin tone, it also promotes synthesis of Hyaluronic Acid to improve skin hydration. Lastly, AG improves your natural cell-turnover, giving you a bright & glowing complexion.

What does it do?

Made with stabilized Vitamin C derivative "Ethyl Ascorbic Acid" that has 86% pure Vitamin C content. That is much higher than 40-50% content present in other Vitamin C derivatives. At a pH ~ 4.0 it is highly stable and effective.

Made in Centella water to soothe & hydrate skin. Also contains 1% Acetyl Glucosamine (AG), an amino-monosaccharide (simple sugar) and a precursor of Hyaluronic Acid, that provides skin moisturization, boosts natural Hyaluronic Acid synthesis, and regulates natural exfoliation.

Who is this product for?

Anyone looking for an effective Vitamin C serum for glowing, even toned skin.

Centella Asiatica Leaf Water, 3-O-Ethyl Ascorbic Acid, Ethoxydiglycol, Dimethyl Isosorbide, Glycerin, Sodium Gluconate, Acetyl Glucosamine, Sodium Hyaluronate, Pullulan, Hydroxyethylcellulose, Xanthan Gum, Sclerotium Gum, Phenoxyethanol, Ethylhexylglycerin, Lecithin, Lactic Acid

After cleansing and toning your face, take 2-3 drops of Vitamin C serum on your fingertips with a dropper. Apply it on the face by gently tapping it on the skin. With a circular motion, evenly spread the serum and allow your skin to absorb it.

For instant hydration & a plump look, we recommend to use it with Minimalist Hyaluronic Acid 2%+ B5. Apply a few drops of HA, and when the skin absorbs it, go ahead and use Vitamin C serum. Wait for 1-2 minutes to allow Vitamin C to get absorbed and then go ahead with applying moisturizer.

It can be applied in the morning (AM) and evening(PM). Always wear a broad-spectrum sunscreen SPF 30 and above while using Vitamin C serum.

Consumer studies are underway and will be posted here soon.

1. What does Vitamin C serum do for the skin?
Vitamin C serum is a powerful antioxidant that has the power to neutralise free radicals, which in turn protects skin and prevents photo-ageing. The exposure to UV leads to skin ageing and sagging of the skin. Regular usage of Vitamin C can brighten the skin tone while reducing the signs of ageing.

2. Can I use Vitamin C in AM?
Yes! Vitamin C is an antioxidant and it neutralises are radicals. Ultraviolet light emitted by sun induces free radical formation in skin and that leads to photo aging, and even cancer. Vitamin C is a great antioxidant and it protects the skin against the harmful effects of UV radiations. So it’s not only safe to use Vitamin C in the day, it in-fact is helpful to do that. However, please note that Vitamin C is not a replacement for your sunscreen and you should always layer your Vitamin C serum with a good sunscreen when using Vitamin C during the day.